Meet Sheragh Beirne

Chief Marketing Officer and MD Retail BankingWith GE since:March 2011Expertise:Retail Banking, Corporate Treasury, Operations, Sales and Marketing
“We are committed to putting customers at the heart of our business, delivering commercial excellence, building value with Access GE, and providing award-winning saving solutions.”
About Sheragh

As Chief Marketing Officer, Sheragh brings over 20 years’ financial services expertise to deliver the continued growth of GE Capital UK, ensuring our collective focus is firmly on the customer experience.


Sheragh supports the entire GE Capital UK team to embed strategic marketing and commercial excellence - working across our different sites and businesses to communicate, promote and maximise the value of our offer. Her current priorities include the ongoing evolution of our B2B proposition, ‘Access GE’, and overseeing GE Capital Direct, our award-winning online savings bank.


A PRINCE2-qualified project manager, with both Batchelor and Master’s degrees in Economics, Sheragh’s holistic financial services experience spans retail, residential lending, asset management and corporate banking within PTSB, Bank of Ireland and Anglo Irish Bank in the UK.


Before joining GE Sheragh was Head of Retail Savings at Anglo Irish Bank (UK), where she was responsible for the set up and growth of a deposit-taking business comprised of direct, indirect and affinity customer groups across telephony, post and internet channels.


In her spare time Sheragh loves listening to music, playing guitar or spinning some vinyl on DJ nights in South East London.

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